I've just come back from a three day Freedom Class in internet marketing run by Tim Brocklehurst. Some of us celebrated on the last night by going to Jamie Oliver's Fifteen, just round the corner from the venue. Fantastic food, brilliant customer service, beautiful and unusual light fittings!
The Freedom Class course was awesome, am on a very steep learning curve, which is just how I like it – and met some lovely inspirational people.
One of the presentations by Martin Avis was about how to communicate effectively writing articles for the internet, and how it differs from the way we have been taught to write for business ie make it more conversational and not so literary. Also, to keep your sentences short and snappy. Am still learning that one as you can see.
There was an interesting article by Lucy Kellaway in the FT on Monday about complaints and how we Brits differ from Americans. According to new research by Julian Baggini, it seems that American tend to complain to the right person and expect a result, whereas Brits just like complaining.
It got me thinking about complaints at work. One of the problems that new managers ask us to help with, is how to
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